The origin of food is becoming increasingly important to consumers

Study by ritterwerk

A study by the household appliance manufacturer “ritterwerk” has now revealed that more and more Germans are paying attention to where their food comes from. A total of 1,000 people were interviewed for the study.

But it is not only biologically produced food that plays a role. 45 percent also stated that they pay attention to certain ingredients before a product ends up in the shopping basket. The reason for this, however, is not always health. “Nutrition in 2018 is more than just satisfying a basic need. Food and nutrition today are inextricably linked with questions of values and standards. Anyone who talks about food today automatically talks about morality, ethics, health, attitude and sense” says a press release.

Especially palm oil has been criticized because its production and consumption harm the rainforest. In general, our eating habits also have an enormous influence on our biological footprint. People who eat a pineapple, avocado or other exotic food every week, worsen their footprint by about 1.5 kilograms of carbon dioxide. By comparison, this is as much CO2 as is emitted during a 10-kilometer drive.

But environmental protection is not the only reason for consumers to buy goods regionally. Around 80 percent of those surveyed stated that they wanted to use this as a reason above all to promote the domestic economy. “This is where a rethink begins. In an increasingly globalized world with hardly traceable flows of goods and concentration processes on a few wholesalers or shipping platforms, consumers are increasingly asking themselves how they can strengthen the local economy through their purchasing behavior” says the managing director.

Even organic food is no longer exclusively for health: 70 percent of those surveyed stated that they also associate the organic label with sustainable agriculture. For 68 percent, organic means species-appropriate animal husbandry and 52 percent associate it with environmental protection. “When it comes to regional production and organic food, consumers clearly see more than just their own advantages in terms of taste or health. Rather, they recognize the moral dimension of the whole” says Schüller.

Plastic packaging are also a thorn in the side of many, which is why 44 percent said they bought goods in one piece and thus did something good for the environment.